Prime Minister Sir Kier Starmer has announced that the four UK Governments agree that families across the UK should be able to buy formula with cash equivalents!

In a massive win for our Formula for Change campaign, the Prime Minister agreed with our position that current laws do not prohibit retailers from accepting cash equivalents as full or part payment for formula!

As well as providing families with another option when it comes to paying for formula, by bringing infant formula into the same category as other grocery items, this move will help smash the stigma around formula feeding.

We still have alot more to do but this is a positive step forward and it’s all down to the fantastic people and organisations who supported our campaign and signed the petition. We couldn’t have done it without you!